Music Video Page 4
Overall, our draft feedback was very positive and made us realise the potential that our music video had. This allowed us to learn: that our styling was effective, use of lighting, off centre filming and choice of location all worked successfully- leading to an authentic and professional looking product. Another piece of feedback from Mr Smith was in relevance to the framing of our video, he believed that because we had used off centre framing in the majority of our shots that we needed to do this throughout the entire video, due to us doing a few central framed shots. We learnt and took this piece of feedback into consideration, by reframing some shots to achieve this. I have learnt that this feedback has helped us achieve a professional looking video because it has highlighted certain aspects that are not effective and added confidence to some aspects which work well.
Draft
Final
Our target audience, who are considered the younger generation, would consume our music video on online platforms, rather than using traditional methods such as radio and CD’s. Mostly our music video would be consumed on YouTube because that is the most conventional site for videos of this type. Also, YouTube allows the video to be easily located and played, making it available to anyone. YouTube’s audience demographics are between the ages of 18-24- which fit within my target audience of 17-21. As well as this, the video would be able to be downloaded illegally on music apps which are widely available to my target audience off marketplaces such as Google Play and the App Store. This way of consuming is very typical of my target audience’s generation because it is substantially a more convenient way of viewing it.
